Adore Me Uses Optimove to Signficantly Increase Revenues and Order Volume
Adore Me’s marketing team started out using Optimove to automatically send daily emails to five distinct customer personas. Using Optimove’s predictive customer modeling tools, they gradually identified numerous additional personas ripe for receiving highly-targeted campaigns.
Optimove’s multi-channel capabilities have made it very easy for the Adore Me team to communicate with each customer via her preferred channels, within the same interface. Adore Me now regularly communicates with customers via email, mobile push notifications, in-app messages, Facebook Custom Audiences and the Google Display Network.