5 Tips for Setting Measurable Social Media Goals

Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost 20% of their total budgets on social media in the next five years. However, determining return on investment (ROI) from social media initiatives is still a challenge. Striving to reach tangible goals is a must, and with these tips for setting measurable social media goals will help put you on the road to successful engagement.

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