2018 Influencer Marketing Report: The Rise of Micro-Influencers and How Consumer Trust Drives Sales
It’s crucial to think about starting an influencer marketing program if you haven’t. And if you already have one, you need to think about how to make it better. Fortunately, you don’t have to do that without data to back up your decisions.
In the CPC Strategy 2018 U.S. Influencer Marketing Report, we asked 1500 US shoppers how they view and interact with influencers. Most importantly, we wanted to find out how much those influencers impacted decisions to make a purchase. Here are some of the biggest takeaways for retailers and brands.