2017 In-Store Holiday Shopping Report

Holiday sales are projected to go up by 4 percent this year, and 87 percent of people intend to shop in stores. As the entire industry is getting ready to seize this opportunity to grow profits, Natural Insight surveyed 823 consumers randomly selected across the United States and compiled their answers in an exclusive report to give brick-and-mortar retailers a better understanding of the in-store trends and expectations.

Founded in 2003, Natural Insight delivers cloud solutions to consumer brands, retailers, and merchandising and marketing agencies to improve field execution, merchandising, in-store programs, demo programs and experiential marketing.

As a leading provider of field and retail execution software, Natural Insight simplifies on-demand workforce management. The company has collected in-store execution information on behalf of hundreds of brands and managed over 36 million assignments in more than 120,000 stores across the world. Our customers rely on our fully integrated mobile and web-based solution to manage distributed workforces; assign, schedule and manage work and tasks; verify completion and compliance; and collect and report on field data.

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