In episode 498 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Isha Nicole, senior vice president of creative and marketing at Boot Barn, America's largest western and workwear retailer. Tune in as Nicole provides an overview of Boot Barn and her role (1:20) as well as discusses the rise and influence of Americana style (2:15) and its impact on Boot Barn's business (3:15). She shares how the western retailer is integrating social media and celebrity influencers into its marketing strategy (4:05), the trends she's tracking for 2026 (5:20), and Boot Barn's emphasis on authenticity (6:15).

Additionally, Nicole discusses bridging marketing efforts between both core and new customers (7:00), how the Americana aesthetic is evolving beyond fashion (9:25), and keeping Boot Barn at the center of the western movement (10:35). Lastly, she touches on the positive impacts from external fashion influences on the retailer, including bringing new ideas to the table (12:15).

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