Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

Special Reports

Jumpshot's Data Report: Jump the Garden Walls

Jumpshot's data report reveals that the growth of e-commerce platforms has driven consumers away from brand sites to marketplaces where consumers make over 50 percent of their retail purchases. Depending on product category and brand, this rate can increase to 60 percent. Jumpshot studied 42,000 consumer purchases among four major retail brands in the third quarter of 2017. This report analyzes conversions on the brands’ websites as well as popular marketplaces. The brands analyzed include Calvin Klein, Clinique, Michael Kors and Nike, across marketplaces including Amazon.com, Macy’s and Nordstrom.

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Special Reports

Season’s Greenings

Vantiv and Socratic Technologies conducted an online survey with 1,001 consumers to learn about their upcoming holiday shopping plans. Shopping online for holiday gifts is catching up to in-store shopping. Consumers estimate that 43 percent of their holiday shopping will be done online this year compared to 47 percent in-store. Thirty-eight percent indicated they will shop more online this year compared to last year for holiday gifts, with convenience being the major reason why (66 percent).

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Special Reports

The 2017 E-Commerce Holiday Report

In order to help marketers make the most of the 2017 holiday season, Zaius surveyed some of the top e-commerce leaders and practitioners to find out how they’re approaching marketing to such a saturated audience. E-commerce is gaining a larger and larger share of traditional retail each year, and this could be its year to shine.

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White Papers

State of Mobile Product Discovery

The Unbxd State of Mobile Product Discovery 2017 report provides insights on key metrics on mobile product discovery, the role of search, and personalization. This report is based on data gathered from 60 million sessions of US shoppers on the Unbxd product discovery platform.

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White Papers

Solving the Automotive Industry's ECommerce Challenges

In the future, will we all buy our cars online? While the latest surveys indicate that internet users might finally be ready to take the plunge, some car manufacturers, such as Mitsubishi in France, made it possible for their customers to buy their vehicles online before these results were in. Most, if not all, car manufacturers are still far from

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White Papers

Small Screen, Big Content: Make Mobile Count!

More and more, shoppers are choosing to discover and purchase products on their smartphones and tablets. But while mobile users are keenly different, their expectations for online shopping are just as high. This ebook outlines the mobile shopper journey, options for mobile web design, and six tips for mobile content that converts.

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White Papers

Ring Up Holiday Sales with Immersive Content

Holiday shopping no longer revolves around just Black Friday and Cyber Monday. To capture their fair share of wallet, retailers must be creative and provide unique, interactive ecommerce experiences on a regular basis throughout the holidays. Learn about shifting consumer expectations, common content challenges, and best practices in this ebook.

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White Papers

Rich Content Survey: A Land of Opportunity

New research shows that online retailers see rich content as a top priority: They're evolving their content strategies to incorporate rich media and non-grid content, and they're identifying new ways to produce this content. Download the report to learn the findings of this 2017 retailer survey on content + commerce.

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Special Reports

Inside the Minds of E-Commerce Execs: US Edition

U.S. e-commerce retailers are a confident, enthusiastic group. The most driven of the five countries we surveyed, they’re excited about the potential of new strategies and technologies like dynamic pricing, one-click payment options, and equipping in-store sales associates with tablets for real-time product information. One area where U.S. retailers could be missing an opportunity: 51 percent lack a dedicated mobile strategy, despite 95 percent claiming that mobile commerce is either critical or important to the future of their brand. U.S. retailers should continue to reach past the boundaries of innovation, but remember to keep the consumer experience top of mind.

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Special Reports

The Holiday Shopping Season Starts Sooner Than You Think … And the Clock is Ticking

It’s 2017 holiday shopping forecast time, and as frightening as that sounds before all the pumpkins have been carved, it's a fact that consumers are starting their holiday shopping earlier than ever before. And with e-commerce sales rising 17.8 percent during the 2016 holiday season and 2017 projections showing a 15.8 percent increase, finalizing a solid strategy a bit earlier this year is a wise move. Consumers can now find the best deals as soon as they become available and holiday shoppers no longer have to travel from store to store — they simply swipe from site to site on their smartphones. Savvy retailers that prepare sooner, understand the consumer mind-set and know the deal breakers will be the ones that unwrap the greatest gift of Q4 — sales growth. Read on to learn how you too can profit, according to a recent study by Pepperjam.

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How-to Guides

The Definitive Guide to the Perfect Page: What is E-Commerce Analytics?

Measurement and analysis need to underpin all activities, but measurement and analysis are pointless unless they're linked to actions and initiatives, which is why seven industry-leading technology and service providers came together to create The Definitive Guide to the Perfect Page, a “cookbook” if you will, filled with best practices specific to their areas of expertise and capability. Inside, you’ll find recipes that will guide manufacturers on how to build the perfect page, drive traffic to it, and ultimately drive conversion. Each chapter includes a case study so you can learn how other manufacturers have solved for some of the same pain points you may be facing today.

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