Some retail marketers feel that variable print is complicated, not realizing that the same technology they are comfortable with leveraging to create variable digital impressions is the same technology used for creating variable digital print (variable direct mail). Compu-Mail shows how easy it is to personalize both online and offline efforts.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
Data and personalization is at the heart of any digital or print campaign. Customers demand relevance and your competitors are trying to give it to them, but the reality is they are not yet effective at it. Compu-Mail shows how understanding your customers and delivering relevant content and offers can be your strongest point of differentiation.
The primary focus at every retail marketing trade show today is on getting more intimate with customers to provide a great shopping experience and develop loyal relationships. Compu-Mail shows how variable data messaging can be leveraged in direct mail for more personalized communications, better response, and increased customer lifetime value.
Discover how your retail brand can tap into the $244B+ spending potential of these growing demographics.