With the right tools for content creation in hand, retail digital marketers are only limited by their own creative vision. However, with such potential to create rich media content, it can be hard to determine exactly which form your content should take.
Should you create a buying guide? What about a tutorial video or long-form editorial content? Download the e-book to learn which type of rich content best supports your campaign goal:
- shoppable lookbooks;
- tutorial content;
- buying guides; and
- editorial content.
Different content types are more appropriate for strengthening your brand story vs. driving conversions. So start with your intended outcome and, using this road map, work back to find the best-fit rich content for the task at hand.
Download this e-book as a tool to plan your next rich content campaign!