Content Priorities for Online Retailers
Eighty-one percent of online retailers say that content is a priority, but most lack the time and resources to create the rich media content and digital experiences that customers love. What’s more, the e-commerce industry lacks significant data on the nuances of content — so it’s difficult to make strategic decisions when there are few points of reference or benchmarks.
We surveyed leading e-commerce retailers — QVC, Desigual, New Balance and more — to uncover how they prioritize, create and publish interactive content experiences.
So how does your brand stack up? Download the survey report, Shoppable Content: A Retailer’s Challenge, to uncover:
- How many retailers actually have commerce-enabled content
- How long it takes them to get rich content online and who’s involved in the process
- What hurdles marketing and e-commerce teams face when creating rich media shopping experiences