This guide looks beyond the selection process of Marketing Automation Solutions specifically for eCommerce and Retailers and examines a vendor’s total ability to deliver on the promise of the engagement, by rating Features, Ease-of-Use, Services, and Value.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
This e-book outlines 7 steps to connect and convert better with a Unified Customer Experience. These include the customer journey, how to blueprint the strategy and setup right leadership and technology. It covers the basis and applies for all industry types & sizes.
Online retailer Adore Me uses Optimove’s Customer Marketing Cloud to automate personalized messaging, increasing revenues and order volumes.
With an integrated content management system using structured data, retailers can more easily manage their marketing message, including updating product descriptions, product images, product pricing, web content (e.g., online catalogs, blog posts, videos) and advertisements (promotions, discounts, offers). This capability promotes brand consistency, eliminates unforced errors and gives retailers the flexibility to quickly make changes based upon factors such as product demand, inventory levels, weather, marketing promotions, among others.
Preparing for Digital Commerce Success: Best Practices for Retailers to Substantiate Future Investments
With so much going on, keeping track of what’s hot in digital commerce and making the right investment decisions can be a daunting task. Success in the retail sector hinges upon brands and sellers adopting new commerce marketing tools and technologies designed to help them win in the digital retail aisle.
The State of Online Retail Performance Spring 2017: This research project marks the inauguration of a long-term benchmark study that seeks to answer questions about the state of online retail performance.
Adopt the right technology and strategy to stop losing money on fraud and fight it profitably. Download this eBook from EKN Research, sponsored by Radial, to get recommendations to improve your fraud prevention strategy today.
2017 Mobile Loyalty Report: How Brands Are Bridging the Technology Gap to Meet Consumer Demand For Loyalty Programs
Our 2016 Mobile Loyalty Report highlighted a consumer appetite for mobile technology that brands had not yet satisfied. But have brands made progress closing this gap?
A large-scale study found that facial coding — an objective method for measuring emotions through people’s facial expressions — is two times more efficient in predicting an online video’s potential to go viral than traditional surveys.
The Walker Sands 2016 Future of Retail report takes a look at the evolving habits of shoppers today and how the retail technology space is undergoing a large transformation.
Disruptors are reshaping consumer behavior. In response, retailers are stepping up their game. In our analysis, we examine six closely intertwined strategies retailers are using to stave off disruption and better attract and retain today’s mercurial shoppers. The underlying theme of these strategies: to create an immersive, seamless, brand-defining experience for consumers across all channels, one that will keep them coming back.
More and more consumers are turning to shopping online, forgoing their trip to brick-and-mortar stores. The challenge for retailers is creating a cohesive omnichannel experience that engages not only online but also in-store shoppers. The solution lies in technology like augmented reality (AR), which allows retailers to offer a more personal, interactive experience that changes how we shop. This infographic by Augment offers a good look at how AR is positioned to be the next big tech advancement in retail.