Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

White Papers

Achieving Personalization Through Variable Data Messaging

The primary focus at every retail marketing trade show today is on getting more intimate with customers to provide a great shopping experience and develop loyal relationships. Compu-Mail shows how variable data messaging can be leveraged in direct mail for more personalized communications, better response, and increased customer lifetime value.

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Industry Sector Reports

How an Integrated CMS Can Help Your Business Generate Time and Cost Savings

In many industries, time is money. This has never been more true than in retail, where the quicker a marketing campaign, product, customer service response, etc., gets into the market, the better it is for the company — i.e., the more revenue it can generate, the more cost savings it can produce. However, operating with efficiency is challenging. It requires the right teams, systems and processes to be in place to make this goal a reality. For retail marketers, who are tasked with producing relevant, timely campaigns that convert, an integrated content management system (ICMS) is a powerful tool to help them create, manage and distribute digital content.

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White Papers

Retail Industry Insights

Interested to know how the retail industry fares in terms of customer satisfaction? Learn the ROI of customer satisfaction on retail KPIs such as churn, retention, and acquisition, and see the impact and importance of customer satisfaction in your retail business as only HappyOrNot’s data can show.

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Industry Sector Reports

The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader

At the center of today's digital shopping transformation is Amazon.com. The online retailer continues to exert its influence on the retail industry. From its online marketplace to newly opened brick-and-mortar stores to web and fulfillment services, Amazon is a force to be reckoned with. Amazon is disrupting the retail industry, both online and offline, and its influence only continues to grow. The question is, how do retailers not only compete with Amazon, but also beat it?

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White Papers

Marketing Automation Matrix for E-Commerce

This guide looks beyond the selection process of Marketing Automation Solutions specifically for eCommerce and Retailers and examines a vendor’s total ability to deliver on the promise of the engagement, by rating Features, Ease-of-Use, Services, and Value.

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Industry Sector Reports

Structured Data + Integrated CMS = Optimized Marketing

With an integrated content management system using structured data, retailers can more easily manage their marketing message, including updating product descriptions, product images, product pricing, web content (e.g., online catalogs, blog posts, videos) and advertisements (promotions, discounts, offers). This capability promotes brand consistency, eliminates unforced errors and gives retailers the flexibility to quickly make changes based upon factors such as product demand, inventory levels, weather, marketing promotions, among others.

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