Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
A large-scale study found that facial coding — an objective method for measuring emotions through people’s facial expressions — is two times more efficient in predicting an online video’s potential to go viral than traditional surveys.
Disruptors are reshaping consumer behavior. In response, retailers are stepping up their game. In our analysis, we examine six closely intertwined strategies retailers are using to stave off disruption and better attract and retain today’s mercurial shoppers. The underlying theme of these strategies: to create an immersive, seamless, brand-defining experience for consumers across all channels, one that will keep them coming back.
More and more consumers are turning to shopping online, forgoing their trip to brick-and-mortar stores. The challenge for retailers is creating a cohesive omnichannel experience that engages not only online but also in-store shoppers. The solution lies in technology like augmented reality (AR), which allows retailers to offer a more personal, interactive experience that changes how we shop. This infographic by Augment offers a good look at how AR is positioned to be the next big tech advancement in retail.
As a follow up to Kibo’s Consumer Trends Report from last year, the 2017 edition sheds more light on the customer and helps demystify the kind of technology needed to provide shoppers with the experiences they want. Many organizations have omnichannel plans or implementations in progress, and this year’s report explores the pulse of consumer trends to help business decision makers determine and understand how to best move forward with omnichannel initiatives as they head into 2017.
Let’s go on a journey exploring disruptive ideas that are moving commerce in new directions, sometimes driven by advances in technology, sometimes driven by customer demands. From the transformation of traditional sales channels to the rise of new technologies and on-demand, custom everything, we'll look at innovations retailers must embrace to get ahead of the curve.
When you consider that 91 percent of consumers expect to be able to pick up where they left off when they contact customer service, providing world-class omnichannel customer care is critical to your success. Download this whitepaper to take a deep dive into the four key areas of omnichannel customer care and learn how to improve loyalty, drive sales and boost profits.
Digital shopping has gone from a trend to a way of life. This, our sixth annual Digital Study, shows a dramatic rise in digital shopping, with almost 70% of the U.S. taking part in this now mainstream activity. In the past year, we have seen increases in the use of digital and social tools in almost every category.