Technology has a place in physical retail, but it needs to enhance, not distract from the immersive experience of being in the physical location. This study reveals some of the consumer experiences that men tend to gravitate toward vs. women, and identifies the key aspects of the retail experience that create lasting impressions on each gender.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
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