Digital disruption is changing retail and there’s no going back. To build engagement and understand customers, you have to know who they are, what they want, and what is important to them. Location data is critical to better understand customers and add real value to their retail experience. Learn how location intelligence can deliver the insights needed to create a seamless experience across all retail channels.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
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We surveyed over 200 business executives, data analysts and business analysts, collected their responses, analyzed the data, and are sharing with you our findings. We hope this report helps build a business case for implementing or investing in location intelligence (LI) within your organization, whether you’re new to LI, planning to adopt new practices or software, or already have infrastructure in place that you're looking to optimize. Overwhelmingly, our data shows that businesses executives and data practitioners see LI as critical to their organization’s success, and even more critical over the next three years. To stay relevant in a rapidly changing market, they will have to overcome many challenges that are keeping their businesses from fully realizing the potential and practical applications of LI.