It’s no secret retail is undergoing a massive transformation, driven by a shift in shopper behavior and the way consumers research, shop and buy products. The question, however, is who will rise to the top and succeed amidst massive industry change, and who will fail.
This report from Criteo and Gartner highlights digital commerce technologies likely to become mainstream in the coming years. With so much going on, keeping track of what’s hot in digital commerce and making the right investment decisions can be a daunting task. Success in the retail sector hinges upon brands and sellers adopting new commerce marketing tools and technologies designed to help them win in the digital retail aisle.