Findings from a new report released by BrightEdge show that 57 percent of website traffic is mobile and has overtaken traditional desktop traffic. The research also determined that content is being presented to mobile and desktop users in completely different ways depending on the type of device being used. The report offers several strategies for delivering the best possible customer experience across mobile, tablet and desktop.
To fully prepare for this new wave of mobile-centric traffic, BrightEdge recommends that marketers design and optimize their websites for speed and mobile friendliness. Then marketers must identify customer intent and demand across mobile vs. desktop, capitalize on specific micro-moments and create smart content for mobile and desktop that drives conversions.