An in-depth look at how data driven, cross-channel intelligence is enhancing Customer IQ™for leading brands, enabling them to identify, understand and motivate their customers like never before.
Today, one in four marketing professionals say that having the simple ability to identify their customers would make a tremendous impact on their business. While most consumer brands can pinpoint the best-performing store and their top-selling product, very few can name their most valuable customers.
Despite this holdup within many businesses there is a paradigm shift that is occurring with customer intelligence. The ability to discover and track the cross-channel digital ‘footprints’ of individual customers is changing the game for many brands when it comes to identifying, understanding and motivating their customers. And when this insight is synthesized from sources across the marketing technology stack, the resulting value grows exponentially. From in-store point-of-sale systems and ecommerce solutions to mobile applications and social accounts, each channel delivers unique customer dimensions, that, when integrated deliver a full view of a customers behaviors, engagements, preferences and trends.