Sandy Shen

Sandy Shen

Sandy Shen is a vice president analyst in the Gartner for Marketing Practice covering digital commerce. Ms. Shen covers topics such as commerce strategy, architecture, vendor evaluation, search and product discovery, marketplaces, organizational sructure, AI and agentic commerce. She has over 20-plus years of experience in IT, telecom, digital commerce and payment.

Prior to joining Gartner, Ms. Shen worked for Siemens China as a strategic marketing manager. Her primary duties included developing marketing strategies for key telcos and supporting customer-facing engagements.

Artificial Intelligence (AI)

The Path to Agentic Commerce: How Brands Can Win Discovery, Earn Trust, and Prepare for AI Buyers

June 15, 2026 at 11:37 am

Agentic commerce is emerging fast, even if purchases are still small today. While artificial intelligence agents only make a small minority of purchases on commerce sites, traffic generated by AI agents is growing rapidly. The shift in product discovery is already underway, and it will reshape how customers buy and brands sell. What 'Agentic Commerce'…