May 15, 2025
 

How to Design E-Commerce Experiences That Actually Convert

by Greg Tull

In today’s e-commerce landscape, delivering a seamless, intuitive and high-performing digital journey is the difference between growth and stagnation. A clunky checkout, a slow mobile load time, or a confusing product filter can dramatically impact conversion rates. The path to purchase must be just as compelling, convenient and tailored as the product itself. Following e-commerce…

 

Burberry to Cut 1,700 Jobs Globally

by Marie Albiges

The luxury fashion brand Burberry will cut nearly 20 percent of its global workforce, or approximately 1,700 jobs, in an effort to cut costs and return to profit, multiple news outlets reported Wednesday. The British company said in a press release Wednesday it expected to save 60 million pounds by fiscal year 2027 as a…

 
  

5 Tips to Improve Digital Gift Card Programs

by Joe Keenan

The 2025 edition of the annual Best Digital Gift Card Programs report, produced by Blackhawk Network and NAPCO Research, offers a deep dive into how 100 U.S. merchants are optimizing their digital gift card programs. The report is based on the evaluation of 100 U.S. brands’ digital gift card programs across 175 unique criteria. In addition…

 
 
 
Sponsored by Blackhawk Network

2025 Best Digital Gift Card Programs

For the eighth consecutive year, NAPCO Research and Blackhawk Network (BHN) have partnered to produce a market-leading report on the gift card industry. This comprehensive benchmark study evaluates the branded digital gift card programs of 100 U.S. merchants, assessing both purchaser and recipient experiences across 126 unique criteria. The report provides actionable insights to enhance your own gift card program, offers benchmark data to compare your performance against competitors and the broader industry, and highlights innovative strategies to optimize program effectiveness.

 

 Insights & Analysis

How PCI DSS v4.0 Will Affect Retailers

by Ven Auvaa

Protecting merchandise and securing the brick-and-mortar structure of an outlet have always been the overriding security concerns for retailers of all stripes. Not until recently have merchandisers had to also consider and begin looking after the welfare of their customers’ sensitive data and information. It represents yet another responsibility — and investment — in an…

 

Why Discount Stores and Warehouse Clubs Have an Advantage in the Battle for Customer Attention

by Michael Della Penna

A single retailer makes up less than 0.5 percent of a shopper’s total retail visits, according to recent data. Adding to that challenge, consumers spend less than 5 percent of their free time shopping each month. These realities of fragmented shopping, combined with the impact of rising costs on essentials and discretionary goods, have made…