Sponsored by Blackhawk Network
For the ninth consecutive year, NAPCO Research and Blackhawk Network (BHN) have partnered to deliver the industry’s leading benchmark report on the evolving direct digital gift card market. This comprehensive study evaluates 120 North American brands across 147 criteria, including AI search, group gifting, and delivery experience. Readers will gain benchmark data, actionable recommendations to strengthen digital gift card programs, and real-world examples of how leading brands are enhancing customer experience, loyalty, and growth.
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