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Welcome to this issue of the Total Retail Report: Weekend Edition, a recap of what you may have missed this past week on myTotalRetail.com. Have a great weekend!
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In episode 448 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Libby Strachan, director of brand marketing at Free People, an Urban Outfitters, Inc. global lifestyle brand with offerings in unique apparel, intimate wear, shoes and accessories; and Kristen Dolan, senior vice president of growth at Influential, an AI social data and conversion technology. Strachan…
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by Ed Leahy Retailers’ ability to identify and understand their customers plays a key role in their success. However, the onset of third-party cookie deprecation from Google, which officially began in January 2024, directly impacts how retailers can connect with their customers. Retailers must pivot to new targeting methods to continue reaching the right audiences, keep customers brand-loyal,…
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by Sue Azari Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALL·E and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterate…
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by Stephanie Hoch Corporate social responsibility (CSR), once a differentiator for brands, is now the norm. Today’s consumers expect those they do business with, including retailers, will have positive impacts on the world. In fact, Gen Z consumers are three times as likely to say that the “purpose of business is to serve communities and society” rather than…
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by Joe Keenan Total Retail values your insights as a retail executive. As such, we request your participation in a brief survey (less than 10 minutes to complete) about your organization’s technology usage and needs, both current and future. All survey data will be reported on anonymously. The survey data collected will serve as the foundation for the…
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by David Loos For retail marketing executives, one area that must not be overlooked is the value of utilizing extremely precise, high-speed, hyperpersonalized direct mail. Despite the rise of digital marketing, direct mail is still broadly utilized by retailers (and other industries) to get marketing messages out to target audiences. This article examines the benefits for retailers in…
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by Julie Tilenius Retail sales were reported to have dropped in January after a busy holiday season and we’ve entered what’s traditionally the slowest season in retail. This post-holiday slump has coincided with lasting inflation and a significant drop in foot traffic, according to Adentro. However, although spending typically slows this time of year, it’s far from standstill.…
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