January 11, 2025
 

 WEEKEND EDITION

Welcome to this issue of the Total Retail Report: Weekend Edition, a recap of what you may have missed this past week on myTotalRetail.com. Have a great weekend!

How Bridging the Physical and Digital Worlds With Creator Content is Revolutionizing Retail Advertising

by Michael Girgis

There’s no denying it: consumers are constantly interacting with social platforms, engaging with creators, and exploring virtual spaces. However, while marketers and brands have been hyperfocused on building a digital presence, the convergence of the digital and physical worlds has been happening, especially when it comes to how consumers shop. Retail media is being redefined,…

 

Why Consumers May Never Return to Their Pre-Pandemic Habits

by Polly Wong

The COVID-19 pandemic has left a mark on nearly every aspect of life. The ways people shop, make purchasing decisions, and perceive value have fundamentally shifted over the past few years. When we emerged from the pandemic, it became clear that many of the changes in consumer habits were here to stay. Retailers that once…

 
 

The Great Search Shift: How Retailers Can Adapt to the New Rules of Search

by Charli Rogers

Today’s retail landscape is no walk in the park. Communication has evolved unimaginably: endless forums and review sites sharing consumer opinions, expectations for highly personalized experiences, and digital giants like Google and Amazon.com, which have conditioned consumers to expect instant access and gratification. It’s more demanding and competitive than ever, and meeting these expectations pushes…

 
 
 

Top 50 Tips of 2024

Total Retail’s annual collection of the 50 best tips of the year covers every facet of running a successful retail business, from human resources to marketing to supply chain to technology, among other functionalities. Each tip offers valuable insight that readers can implement into their businesses immediately. Make it your New Year’s resolution to begin incorporating these tips into your 2025 business processes. The ROI will be significant.

 
 
 
Sponsored by TotalRetail

2024 Retail Technology Report

In this rapidly evolving retail landscape, technology is no longer a luxury — it’s a necessity. Total Retail’s 2024 Retail Technology Report provides a comprehensive analysis of how leading retail organizations are leveraging technology to optimize operations, enhance customer and employee experiences, and drive business growth. Based on insights from retail executives and technology decision-makers, this report sheds light on current technology usage, future investment plans, and the critical decision-making processes that guide retailers’ tech strategies.

 

NRF 2025: What Trends Can We Expect to See at Retail's Big Show?

by Dean Frew

It’s almost that time of year again … NRF, one of the biggest retail shows, is back for 2025. Retail’s Big Show invites more than 6,200 brands from around the world to the Big Apple to unveil the latest trends and insights the retail sector can expect throughout the year. NRF 2025 is expected to…

 

'Is Retail Media Distribution or Advertising? It’s Both'

by Skye Frontier

Can we really call retail media advertising? It’s a question raised recently by marketing professor Byron Sharp, who suggested retail media should be seen more as a distribution channel than an advertising channel. He argues that if we consider paid search or display ads on platforms like Amazon.com as advertising, we must also acknowledge that…