Welcome to this issue of the Total Retail Report: Weekend Edition, a recap of what you may have missed last week on myTotalRetail.com. Have a great weekend!
It’s been called an apocalypse. Each time a company announces a new wave of brick-and-mortar closures, headlines predict the end of retail as we know it. However, savvy retailers aren’t going down without a fight. As the industry gears up for the year’s next major shopping events — Back to School, Black Friday and the…
Would you appeal to more consumers if you eliminated a large portion of your inventory? That’s exactly what Petco is doing. Petco announced that as of May 1, 2019, it will be the first major pet food retailer to sell only pet food without artificial ingredients. This bold move puts Petco’s brand ethos at the forefront and appeals…
The retail promotional calendar is how almost every retailer has planned for, managed and executed its seasonal promotions and discount activities. There’s just one big problem with this approach: it doesn’t work. It isn’t well-suited for today’s retail industry, and hasn’t been for some time. The entire landscape is changing at a faster pace, and…
How are direct-to-consumer (DTC) brands dexterous and competent in marketing trends where incumbents bumble? A few years ago, the marketing trend du jour was content marketing. Dollar Shave Club developed its “Bro talkin’ razors” campaign (not the official title!), creating the rare content marketing that didn’t make you cringe. But Dollar Shave Club was just…
Impact, the global leader in Partnership Automation, commissioned a global study conducted by Forrester Consulting confirming a direct correlation between a business’s partnership program maturity and their ability to meet and exceed revenue and growth goals
As retailers fight to win online market share, they’re forced to up their game and push boundaries to meet customer expectations. The reality of competition in today’s cutthroat world of e-commerce translates into companies looking to one up or match their competitors, which is doing more harm than good to the industry. Many online retailers…
Influencers is a term you simply cannot go a day without hearing in our hyperconnected world. They’re viewed as the trusted link between a retailer or brand and consumer. Yet, according to a Cision and PRWeek survey, only 39 percent of U.S. marketers feel confident in their ability to identify the right influencers to use.…
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Weekend Edition 
