Sponsored by Blackhawk Network
NAPCO Research’s latest report provides an assessment of retailers’ omnichannel approach to the gift card category, providing a 360-degree view across both online and offline channels. Intended to serve as a benchmark for retailers to evaluate the performance of their gift card program, the report dives into analysis of gift card trends, provides visual examples of leading merchants’ gift card programs, and includes tips that retailers can implement to improve their overall program performance. Access the report for actionable takeaways to improve your strategy and improve the customer experience.
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