June 19, 2025
 

From Influence to Intelligence: The Rise of AI-Driven Creator Commerce

by Brian Klais

As retail navigates macroeconomic headwinds, platform disruption, and increasingly cautious consumer spending, a new dynamic is emerging: creators are evolving into strategic commercial collaborators, not just storytellers. Supercharged by artificial intelligence (AI), creators are rewriting the rules of affiliate and brand partnerships, becoming leaner, smarter and more resilient in the process. In 2025, AI isn’t…

 

Kirkland's to Rebrand as 'The Brand House Collective' Under Beyond

by Marie Albiges

Home decor retail chain Kirkland’s announced Tuesday it is rebranding to The Brand House Collective as part of its ongoing transformation and association with Beyond Inc, whose portfolio includes Bed Bath & Beyond, Overstock, and Buybuy BABY. Beyond acquired the rights to Kirkland’s IP and brand name for $5 million in May, granting Kirkland’s a license…

 
  

Beyond the Store: Why Path-to-Purchase Out-of-Home is Essential to Retail Media

by Raj Lala

As retail media continues its meteoric rise, brands are pouring billions into digital-first strategies with some of the world’s largest retailers. Yet more than 80 percent of retail transactions still happen in physical stores while nearly 90 percent of retail media network (RMN) inventory remains focused on online channels. That gap is a missed opportunity…

 
 
 
Sponsored by SCAYLE Commerce Engine

US Shopper Survey: What’s killing Conversions for Enterprise Retailers? (And how You can cure it)  

Shoppers are switching brands faster than ever. And it’s not just the competition pulling them away – it’s hidden pain points lurking in the shopping journey. SCAYLE Commerce Engine asked real US shoppers what’s driving them away from enterprise retailers – and what keeps them coming back. Read the full report on the biggest conversion killers of 2025 and learn how to turn them into profit drivers.

 
 
 
Sponsored by Optimove

AI and the Future of the Retail Marketer

Artificial intelligence (AI) is revolutionizing the retail industry, transforming how brands interact with consumers, optimize operations, and drive business growth. From personalized product recommendations to predictive analytics, AI-powered technologies are reshaping marketing strategies and enhancing customer experiences in ways that were once unimaginable. This in-depth report features that survey data as well as actionable insights and analysis that retail marketers can incorporate into their own organizations. Download the report today to take your marketing to the next level!

 

 Insights & Analysis

How Retailers Can Win the Wellness-Oriented Customer

by Maeghen Krueger

Stress reduction, sleep improvement, immune support, and holistic self-care: Today’s consumers view wellness as an investment in themselves. And they demand authenticity and transparency from the brands and retailers they embrace. The wellness economy — i.e., industries and products that promote physical, mental and emotional well-being — is a rapidly expanding sector predicted to top…

 

Protect the Runway: Insurance Coverage for Fashion Infringement Risks

by Jorge Aviles and Madalyn Moore

From off-the-runway couture to collectible handbags and watches, the global demand for high-end fashion goods remains strong. The steady demand for these goods means that the global luxury goods industry faces ever-growing and evolving risks to their brands and goods. One of the main risks is the potential losses that businesses can face because of…

 

Authentication is More Than Just a Box to Check: It’s a Key Business Enabler for Retailers 

by Rishi Bhargava

You’ve optimized your supply chain, navigated global shipping delays, curated the perfect product mix, and fine-tuned your marketing to drive traffic. Your customer has found exactly what they want, added it to their cart, and is ready to check out. Then — BAM — they hit the authentication wall. Password error. Reset email never arrives.…

 

What the Tariffs Mean for the Creator Economy … and What Retailers Can Do About it

by Lauren Newman

In Q1 2025, investments in U.S.-based creator economy companies surged to a four-year high of $928 million, marking a 140 percent year-over-year increase. This growth underscores the growing influence of creators and influencers. However, this momentum is now tempered by rising tariffs, particularly on imports from China, which pose significant challenges for both creators and…