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Supported By Optimove
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rony Vexelman, vice president of marketing at Optimove, the global leader in Positionless Marketing. Listen in as Vexelman provides an overview of the Optimove business (1:05) and discusses the rapid adoption of artificial intelligence (AI) in retail marketing (2:42), as revealed in the…
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by Marie Albiges Peloton has launched an online marketplace for buying and selling used bikes, treadmills, and brand accessories, multiple news outlets reported this week. Dubbed Peloton Repowered, the marketplace — available in New York City; Washington, D.C.; and Boston — gives discounts on the used equipment activation fee to buyers, and discounts on Peloton equipment purchases to…
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by Dustin Engel Consumers are waking up to a new economic reality: things cost more. From hot sake to tinted moisturizer to vehicles, the everyday evidence is piling up. For brand leaders, especially in retail, this isn’t just about inflation. It’s about trust — and how it’s built or broken in the age of tariff trickle-down. The assumption…
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Sponsored by TotalRetail
Apply to join Total Retail in Atlanta, Sept. 8-10 for Total Retail Tech, an all-inclusive summit designed for retail executives focused on technology solutions. Over two-and-a-half days, attendees will engage with 100 like-minded retail leaders and innovative technology providers, exchanging ideas and building valuable connections. Expect first-class programming, valuable networking opportunities, a boutique environment at a top-tier venue, and exceptional dining and entertainment.
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by Bob Howland Artificial intelligence has transformed retail by allowing retailers to make the most of predictive analytics and automation. Generative AI, in particular, helps retailers develop personalized content and automated customer engagement. And now, agentic AI is poised to upend e-commerce via automated merchandising, competitive analysis, and even shopping assistants. But is all this technology evolution simply…
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by Ethan Gustav Originally coined by Chris Messina (inventor of the #hashtag) back in 2015, conversational commerce marries text messaging with e-commerce, empowering retailers to better manage the entire customer journey, from origination and customer service, all the way to checkout. Brands are tapping this trend by integrating real-time messaging throughout various parts of the customer journey. Essentially,…
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by Mark Zamuner The convergence of traditional linear TV, streaming platforms, and digital media has clearly created a new era of complexity for advertisers. The meteoric rise of streaming hasn’t entirely replaced linear television. Still, it has dramatically expanded the playing field when it comes to measuring and optimizing channel spends and individual network or publisher performance, making…
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by Christopher Kronenthal The retail landscape is undergoing a rapid transformation driven by evolving customer expectations and technological advancements. According to a recent KPMG report, a significant majority of financial institutions (93 percent) and retailers (87 percent) are actively modernizing their payment infrastructure or planning to do so within the next six months. This requires significant investments to…
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by Brian Stehn Just months ago, the National Retail Federation (NRF) unveiled a study in which retailers reported a 93 percent increase in shoplifting incidents in 2023 compared to 2019. Over the same period, these companies saw a 90 percent increase in dollar loss due to shoplifting. In between, during those COVID-19 years, we’d see stores let shoplifters…
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