July 10, 2025
 
 
 
Supported By Fluent Co

From Brand to Build Mode: How Retailers Are Navigating Leaner Teams and Tighter Margins

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Katie Carlson, vice president of partner success at Fluent Co., a leading commerce media platform helping brands engage audiences, unlock new revenue streams, and drive measurable results at scale. Listen in as Carlson discusses her career shift from brand-side marketing to tech partner…

 

Initial Prime Day Results Show Record Spending in Appliances, Electronics, Home Goods

by Marie Albiges

The largest retail sales event of the year — anchored by Amazon.com’s longest-ever Prime event — is predicted to generate $23.8 billion in revenue across U.S. retailers, according to Adobe Analytics, and the first day’s spending of $7.9 billion reaffirmed that forecast. The nearly $8 billion in sales U.S. retailers saw Tuesday, the first day…

 
  

Agentic AI is Poised to Be the Biggest Retail Disruption Since E-Commerce

by Sam Panzer

The retail world is facing its third revolutionary shift in just a couple of decades, following the rise of mass marketplaces, which were preceded by the e-commerce boom. What was once a competition between brands became each brand battling with each other and the online behemoth that is Amazon.com. The fight for customer spend became…

 
 
 
Sponsored by TotalRetail

Total Retail Tech

Apply to join Total Retail in Atlanta, Sept. 8-10 for Total Retail Tech, an all-inclusive summit designed for retail executives focused on technology solutions. Over two-and-a-half days, attendees will engage with 100 like-minded retail leaders and innovative technology providers, exchanging ideas and building valuable connections. Expect first-class programming, valuable networking opportunities, a boutique environment at a top-tier venue, and exceptional dining and entertainment.

 
 
 

How AI Is Empowering the Positionless Marketer to Do More, Faster

Join our expert panel to explore how leading retailers, including Sephora, are using AI to personalize customer experiences, optimize promotions, and drive ROI — all while embracing the future of “Positionless Marketing,” where marketers transcend traditional roles to become strategic, cross-functional powerhouses.

 

 News & Notes

Smarter Security, Smarter Stores: How AI and Cloud Technology Are Powering the Next Generation of Loss Prevention

by Michael Noonan

How much of a retail security team’s day is spent chasing ghosts? The patterns are there, hidden within hours of video, thousands of point-of-sale (POS) transactions, and countless access logs. The problem isn’t a lack of data; it’s that legacy systems make detective work slow and inefficient. Thieves and organized retail crime rings thrive on…

 

When Green Undermines Gold: Sustainability Risks in Luxury Fashion

by Warren Koshofer and Juliette Donovan

Luxury fashion — defined by heritage, craftsmanship and exclusivity — is now under pressure to operate more sustainably. As global demand for environmental and social accountability rises, even the most storied fashion houses must evolve. But with that evolution comes risk: in going greener, luxury brands may be undermining the very mystique and material superiority…

 

Bridging the Generational Skills Gap in Retail With AI-Enhanced Training

by Sam Dorison

The retail industry is entering a pivotal period as it braces for a significant shift in its workforce. Nearly 60 percent of retail employees aged 55 and older are expected to retire within the next five years, according to the whitepaper From Boomers to Zoomer: How to Bridge the Frontline Generational Gap. This shift presents…