February 20, 2019

5 Ways E-Commerce Experiences Must Evolve to Succeed Among Economic Uncertainty

by Jan Soerensen

The economic downturn is dramatically impacting consumer budgets, making shoppers think twice about their spending. This puts pressure on e-commerce merchants to adapt their online shopping experiences to maximize profitable conversions. Meeting this challenge requires a focus on five key areas: 1. Enhance e-commerce site search with dynamic ranking and merchandising. With every cent counting…


Retailing in a Recession: E-Commerce Tips to Weather the Storm

by Mark Johnson

Despite a difficult 2022, wrought with soaring inflation and mass layoffs, the retail industry ended the year in decent shape with a solid holiday return. However, an economic downturn looms large, as experts predict a 64 percent chance of a U.S. recession in the coming months. Naturally, this spells trouble for retailers as Americans tend…


 Total Retail Talks

Survey Reveals Top Customer Communication Methods for Retailers

In this episode of Retail Right Now, Total Retail’s Melissa Campanelli and Kristina Stidham discuss the latest trends impacting retail customer communication methods, drawing on key insights from a recent survey conducted by NAPCO Research, sponsored by Podium. The subsequent report, “A Message for Retailers: Go Digital,” details what retailers should be considering as they…


 Today's News

How to Ensure a Smooth CX When Brick-and-Mortar Locations Close

by Mike Debnar

When retailers close brick-and-mortar locations, it’s usually for one of two reasons. Either a company is in the unfortunate position of having to shutter stores to cut costs or the brand is going through the natural process of transformation and optimization of their store base, eliminating underperforming locations and investing in high potential areas. When…


Inside H&M's Strategy to Become a More Sustainable Organization

by Joe Keenan

As Total Retail reported last week, H&M launched a resale program in collaboration with thredUP. “H&M Pre-Loved” offers shoppers an easy way to find secondhand pieces for their wardrobes. The new shop also continues the retailer’s sustainability mission of establishing circular business models for itself and customers. To learn more about its new resale program, Total Retail connected with Abigail…


How to Future-Proof an E-Commerce Brand to Thrive

by Elizabeth Buchanan

2023 has brought ongoing uncertainty for e-commerce businesses, given the challenging macroeconomic environment, a rapidly changing advertising industry, high inflation, and increasingly budget-conscious consumers. And with customer acquisition costs (CACs) rising 222 percent over the past eight years, many retailers and brands will be rethinking their marketing investments. In today’s economic and consumer climate, e-commerce…

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Research Report: The Customer Experience (CX) Revolution in Retail

In this Talkdesk Research report, we examine how retailers are responding to new pressures to continue elevating the customer experience, the challenges they face in their journeys, and how leaders are strategizing to deliver on these elevated experiences to generate profits through the contact center.


How the Internet of Things Enables Retail Excellence

by Craig Szklany

People may not realize that retail enterprises have long been among the early adopters of new technology applications in their fight to stay ahead of the competition. In recent years, retailers flocked to Internet of Things (IoT) systems to optimize operations in the face of ever-changing pandemic protocols and to combat ongoing concerns about shrink…


The Fresh Market Uses Shoppable Video to Engage E-Commerce 'Superusers'

In episode 393 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Miller, chief marketing officer of The Fresh Market, a specialty grocery retailer based in North Carolina. Listen as Miller discusses the business’ vision to become one of America’s most-loved brands (0:50), his professional background in marketing (2:18), and The Fresh Market’s launch of the…


Searching for Higher On-Site Conversion Rates?

Download this informative report to set your business up for future success by leveraging AI to power personalized shopping experiences for consumers.