February 20, 2019
 
 
 

Can Personalization Save Retail?

by Tom Treanor

It’s been called an apocalypse. Each time a company announces a new wave of brick-and-mortar closures, headlines predict the end of retail as we know it. However, savvy retailers aren’t going down without a fight. As the industry gears up for the year’s next major shopping events — Back to School, Black Friday and the…

 
 
 

The Pluses and Perils of In-House Retail Software

by Rasmus Skjoldan

This year, Dick’s Sporting Goods is transitioning to in-house software across all of its e-commerce platforms. The effort echoes similar tech initiatives by Walmart and Home Depot, and has piqued the interest of retail and technology companies alike. But as the sporting goods giant shifts its nationwide online operations to self-built software, it risks diverting…

 
 
 

What a Personalized CX Means for Retailers, and How to Achieve it

Brands are investing in customer data platforms that can help them create a single view of each customer across millions of potential data points. With that individual customer profile, personalization becomes possible. In this interactive webinar, our expert speakers will address how to create a single customer view across multiple channels and data points and much more.

 

 Total Retail Talks

 

How Predictive Analytics Improve Inventory Allocation, Order Fulfillment at Lucky Brand

In episode 204 of Total Retail Talks, Executive Editor Joe Keenan interviews Mike Relich, chief operating officer at Lucky Brand, a denim and fashion brand for men, women, and kids. Listen in as they discuss Lucky Brand’s use of predictive analytics to improve inventory allocation across channels (store, web, wholesale), touching specifically on Lucky Brand’s partnership with…

 
 
 
 

New Research: How to Grow Revenue With Better Back-to-School Audience Targeting

by Sarah Title

School’s out for summer, which means now is the time for retailers to be formulating their strategies for connecting with back-to-school shoppers. With such a huge sales opportunity at hand, marketers can’t afford to rely on the same tired tactics. Back-to-school (BTS) shopping is a $82.8 billion market, second behind the holiday season, making this…