February 20, 2019
 

7 Key Habits of High-Performing Retailers That Don’t Include AI

by Tom Gleeson

I know you’re probably wondering if this article will be a blast on artificial intelligence based on the headline. You’ve come to the wrong place if you’re looking for that. As you’ve probably witnessed, it seems every organization is looking at ways to bring in ChatGPT to improve processes and content — and retailers are…

 
 
 

Wayfair Exec on its Expansion Into Brick-and-Mortar Retail

While at Shoptalk in Las Vegas last month, Editor-in-Chief Joe Keenan interviewed Liza Lefkowski, vice president of proprietary brands and retail at Wayfair, an e-commerce furniture and home goods company. During their conversation, Lefkowski discusses her role within the company, the cross-channel behaviors she’s seeing from Wayfair’s customers, improving the customer experience through cross-channel touchpoints,…

 

 Total Retail Talks

Survey Reveals Top Customer Communication Methods for Retailers

In this episode of Retail Right Now, Total Retail’s Melissa Campanelli and Kristina Stidham discuss the latest trends impacting retail customer communication methods, drawing on key insights from a recent survey conducted by NAPCO Research, sponsored by Podium. The subsequent report, “A Message for Retailers: Go Digital,” details what retailers should be considering as they…

 
 

 Today's News

AI Still Needs Human Insight to Shape the Retail Experience

by Rob McDougall

In 2024, the most forward-thinking and innovative retail organizations will recognize that it’s a must to blend intelligent human insight and artificial intelligence (AI). It will become clear that unless an organization can find a way to unify the two across virtually every aspect of their business, it will suffer the consequences across both the…

 
 
 
Supported By Cloudinary

Sam's Club Leans Into Digital to Optimize CX

In episode 447 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sabrina Callahan, vice president, e-commerce at Sam’s Club, a leading membership warehouse club offering superior products, savings and services, part of the Walmart portfolio. During the wide-ranging conversation, Callahan discusses her role at Sam’s Club (1:15), collaborating with other departments within the company to…

 

5 Steps Retailers Should Take Before Investing in Generative AI

by Sudip Mazumder

As the retail industry continues to evolve, generative artificial intelligence is emerging as a transformative technology. However, before retailers decide to invest in this technology, it’s crucial for them to carefully consider several factors to ensure that their investment aligns with their strategic goals and delivers the expected results. Below are five key steps that…

 

2024 Retail Technology Report: We Need Your Insights

by Joe Keenan

Total Retail values your insights as a retail executive. As such, we request your participation in a brief survey (less than 10 minutes to complete) about your organization’s technology usage and needs, both current and future. All survey data will be reported on anonymously. The survey data collected will serve as the foundation for the…

 
 
 

How Direct Mail Bridges Online and Offline Marketing Strategy

In this webinar, our experts will discuss best practices for incorporating and measuring direct mail in your buyer’s journey, identify emerging trends to expect this year, and provide examples of real-life customers who saw positive results adding direct mail to their marketing toolkit.

 

The New Retail Reality: Embracing AI-Driven Dynamic Pricing

by Majaz Mohammed and Ankit Tyagi

In an economic landscape filled with challenges, dynamic pricing emerges as a vital strategy for retailers aiming to maintain and enhance their market presence. According to McKinsey, optimizing pricing decisions could significantly impact profits, indicating that a minor 1 percent price increase might lead to an 8.7 percent profit boost. This modern approach to pricing,…

 

Using AI Chatbots to Close the Gap Between In-Person and Online Shopping Experiences

by Ken Yanhs

Order the tombstone. Print the obituary. The death of brick-and-mortar stores is upon us. That’s what many headlines would lead us to believe, but the numbers tell a different story. According to Forrester, offline retail sales in the U.S. will reach $4.2 trillion by 2028. Comparatively speaking, in-store conversion rates hover at 30 percent while…

 
 
 
Sponsored by Tinuiti

2024 Amazon & Retail Media Marketing Guide

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