February 20, 2019
 

Why Shoppable Video is Taking Over Retail (and Beyond)

by Chris Roebuck

Every marketer is painfully aware that it’s never been more difficult to grab a consumer’s attention. Some research even suggests that the average goldfish has a longer attention span than the average human. So how do retail brands capture attention, let alone grow their conversions and, by extension, their sales? Video has long been considered…

 

From Knowing to Doing: How Data Helps Retailers Improve Customer Experiences

by Nick Pompa

Customer motivations were long regarded as an unmeasurable mystery for retailers. However, the retail industry’s embrace of physical-digital shopping experiences has changed that, putting “shopper preferences” firmly in the camp of measurable metrics. These insights have helped retailers develop a more nuanced understanding of their shoppers’ needs and preferences in the context of the sales…

 

 Total Retail Talks

Survey Reveals Top Customer Communication Methods for Retailers

In this episode of Retail Right Now, Total Retail’s Melissa Campanelli and Kristina Stidham discuss the latest trends impacting retail customer communication methods, drawing on key insights from a recent survey conducted by NAPCO Research, sponsored by Podium. The subsequent report, “A Message for Retailers: Go Digital,” details what retailers should be considering as they…

 
  

 Today's News

CTOs at the Helm: Steering Retail Into the AI Future

by Steve Akers

As the retail industry has increasingly shifted to digital technology, transitioning from traditional brick-and-mortar stores to online platforms, consumers have changed both where and how they shop. Augmented reality apps allow customers to visualize products in their homes before purchasing, and retailers use artificial intelligence-driven recommendations to tailor suggestions to individual tastes. The integration of…

 

Missed the PCI DSS 4.0 Deadline? Here Are 3 Things You Should Do Today

by Neeraj Methi

The transition to PCI DSS 4.0 is a substantial advancement in payment security standards and reflects a shift towards a more flexible and scalable approach to compliance. It will help organizations accommodate the diverse needs within the payments ecosystem. But perhaps your organization has struggled to find the best ways to meet these new requirements.…

 

AI Accelerates Data Analysis and Decision Making for Retail Brands

by Fred Whipp

Retail operations have traditionally been plagued by outdated processes and use of paper-based logbooks, setting retail brands back in terms of productivity and performance. Nowadays, the emergence of digitization, including the use of artificial intelligence to accelerate data analysis and decision making, is automating those traditionally tedious retail processes, enhancing visibility and lowering costs for…

 
 
 
Sponsored by Blackhawk Network

2024 Digital Gift Card Leaders - U.S. Edition

During the 2023 holiday season, gift cards were the No. 1 most requested gift for the 17th consecutive year. This isn’t surprising, with projections indicating that the U.S. gift card market will reach a value of $267.3 billion by 2028. For the seventh consecutive year, NAPCO Research and Blackhawk Network (BHN) have collaborated to produce their market-leading report on the gift card industry. This comprehensive benchmark study focuses on 135 unique criteria designed to assess e-commerce gift card programs. It offers invaluable insights into best practices that can be integrated into your company’s own gift card program, along with innovative approaches to optimize gift card performance. Download this report to maximize the potential of your gift card program and stay ahead of your competitors and the industry.

 
 
 
Sponsored by Blue Yonder

REI Empowers Customers with Choice Using Blue Yonder

REI is a specialty outdoor retailer and the nation’s largest consumer co-operative. This video shows how they leverage Blue Yonder’s Inventory and Commits microservices to help them provide customers with choice, optimize delivery dates that customers can trust and reduce split shipments which enable a more sustainable supply chain.

 

Is it Retail Media or Commerce Media? (And Why it Matters)

by Nich Weinheimer

Retail media will account for nearly 20 percent of global digital media spending this year and likely surpass social media spending by the next decade. With an annual growth rate of at least 21 percent through 2027, retail media is one of the fastest-growing advertising channels in marketing history. Driven by such impressive growth, industries…

 

The Promise of Personalization is Here: 3 Ways Retailers Should Take an AI Approach to Innovation

by Nakul Naryan

Over a decade ago, the mobile phone revolutionized e-commerce and shaped the importance of mobile-first shopping experiences, data collection, and trust. With consumers now expecting personalization from brands, retailers are racing to deliver one-to-one experiences to grab their attention and loyalty. Here are three ways retailers can harness the power of AI to transform the…

 
 
 

How Direct Mail Bridges Online and Offline Marketing Strategy

In this webinar, our experts will discuss best practices for incorporating and measuring direct mail in your buyer’s journey, identify emerging trends to expect this year, and provide examples of real-life customers who saw positive results adding direct mail to their marketing toolkit.