February 20, 2019
 

How Receipt Capture Fills the Gaps in Consumer Buying Data for Retailers

by Mark Scholz

Digital receipts are now a staple of consumer transactions, available through apps on various devices and offering businesses a valuable new data source. Gathering digital records like receipts reveals deep insights into consumer behavior and enables competitive benchmarking. Why Traditional Research Falls Short Retailers and e-tailers regularly leverage internal data to gain insights into their…

 
 
 

David's Bridal Exec Kelly Cook on its 'Anywhere Commerce' Strategy

In episode 466 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Cook, president of brand, technology and finance at David’s Bridal, the nation’s leading bridal and special occasion authority. Listen in as Cook describes her unique position leading the marketing, finance and technology teams (1:05), the shifts in customer behavior she’s seeing at David’s…

 

 Total Retail Talks

Survey Reveals Top Customer Communication Methods for Retailers

In this episode of Retail Right Now, Total Retail’s Melissa Campanelli and Kristina Stidham discuss the latest trends impacting retail customer communication methods, drawing on key insights from a recent survey conducted by NAPCO Research, sponsored by Podium. The subsequent report, “A Message for Retailers: Go Digital,” details what retailers should be considering as they…

 
  

 Today's News

How Retailers Can Boost Holiday Sales With Immersive Tech

by Kosta Popov

The holiday season can be a tough period for retailers, with more customer interactions, sales and chances to leave a lasting brand impression. However, in today’s constantly changing retail world, businesses need fresh approaches to attract attention. This is where immersive technologies, such as 3D visualization and augmented reality (AR), come into play. Here’s how…

 

E-Commerce Fraud is Rapidly Becoming a Super Scourge for the Retail Industry

by Mike Cassidy

E-commerce fraud is undergoing a dramatic transformation as international criminal rings increasingly take on the structure and mindset of the Fortune 500 companies they sometimes attack, according to a new report by Signifyd. The types and targets of online fraud are multiplying, the report notes, as fraudsters look for new revenue streams and novel schemes…

 
 
 
Sponsored by TotalRetail

2024 Retail Technology Report

In this rapidly evolving retail landscape, technology is no longer a luxury — it’s a necessity. Total Retail’s 2024 Retail Technology Report provides a comprehensive analysis of how leading retail organizations are leveraging technology to optimize operations, enhance customer and employee experiences, and drive business growth. Based on insights from retail executives and technology decision-makers, this report sheds light on current technology usage, future investment plans, and the critical decision-making processes that guide retailers’ tech strategies.

 
 
 
Sponsored by Merkle

Loyalty Barometer: Your Guide to Brand Success

Delve into the evolving consumer mindset. Our in-depth report surveyed 1,500 customers to uncover the key drivers of customer loyalty and explore how brands can adapt their strategies to meet changing consumer preferences. Discover how to create lasting relationships, foster customer engagement, and inspire brand advocacy in today’s competitive market.

 

CPG Marketers Should Rethink Their Agency Models to Keep Up With the Changing Times

by Brett Banker

Hey CPG marketers, we see you. Your job is harder than it has even been before and with more money on the line. In 2023, CPG brands spent more than one quarter of their overall budget on marketing. CPG marketing has turned into a more complex and layered puzzle. You’re trying to grab attention on…

 

The Impact of Product Return Entitlement on the Future of CPG Companies

by Robert Gorin and Laurence Sax

For anyone who has ever worked in the service industry, “the customer is always right” is a motto so essential it borders on creed. But has the time come for us to admit that we’ve helped blur the lines between customer empowerment and customer entitlement? A single glance at return rates and impact reveals we’ve…