Inflated Prices, Deflated Consumers: The Impact of Price Increases on Shopper Behavior

The rising cost of consumer packaged goods (CPGs) is more than a grocery and retail store annoyance. From social media to the Grammys, U.S. consumers are vocalizing their inflation frustration — and pointing fingers at who they think is responsible. Many feel that brands themselves are behind pricing increases (and with good reason). The New … Continue reading Inflated Prices, Deflated Consumers: The Impact of Price Increases on Shopper Behavior