Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023 and then delayed it again to 2024. In its latest postponement, Google said in…

Over the last few years, there has been great momentum in the discussion about the current and potential impact of generative artificial intelligence (AI). Much like streaming providers during the pandemic or shovel salesmen during the gold rush, companies that supply the power behind AI applications have seen their valuations skyrocket. However, in the finance…

There's a nuance to the greater buy now, pay later (BNPL) landscape that retailers are only just now beginning to grasp. White-label embedded installment options, which allow shoppers to use their own bank-issued credit card to pay over a set period of time with interest-free installments, can be transformative for businesses looking to get an…

Ask any retailer and they’ll tell you it’s rough out there. Scaling profitably has become the persistent headache most brands can’t overcome. There’s not a lot of patience in the market for retailers that are losing money. Digital-native brands that went public, like Allbirds and Warby Parker, are down 70 percent to 90 percent from…

Recently Wripple conducted our third Team Up Research study aimed at understanding how freelancers and the companies that hire them come together to get great work done. Given the essential role that blended teams of freelancers and full-time employees play in the modern marketing workforce, this latest version of our Team Up Report takes a…