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Peloton Eliminates Unlimited Free Membership Tier

Multiple news sources report that Peloton, the fitness giant known for luxury in-home stationary bikes and related exercise classes, has quietly removed its unlimited free membership option on its app that was originally intended to capture new customers who may have been intrigued by the brand but weren't willing to spend thousands on its equipment.…

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Report: FTC Considering Blocking Tapestry-Capri Holdings Merger
April 17, 2024 at 6:55 pm

The Federal Trade Commission (FTC) is preparing to sue to block a luxury fashion mega merger, Tapestry’s $8.5 billion takeover of Capri Holdings, two people with knowledge of the matter said. The FTC’s five commissioners are expected to meet next week to discuss the case, a move that could precede a formal vote on whether…

Corporate Social Responsibility: What Retailers Need to Know
April 17, 2024 at 4:56 pm

Corporate social responsibility (CSR), once a differentiator for brands, is now the norm. Today’s consumers expect those they do business with, including retailers, will have positive impacts on the world. In fact, Gen Z consumers are three times as likely to say that the “purpose of business is to serve communities and society” rather than…

How GenAI Can Turbocharge Retailers’ Ad Creative
April 17, 2024 at 4:06 pm

Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALL·E and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterate…

Retailers Gain Control of Their Sustainability Goals as the ESG Storm Clouds Start to Gather Over Operations
April 17, 2024 at 3:28 pm

Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any…

Safeguarding the Retail Industry From Synthetic ID Fraud
April 17, 2024 at 2:58 pm

In the retail and e-commerce landscape, the surge of synthetic shoppers poses a challenge for retailers. In fact, 50 percent of businesses have reported growth in synthetic identity fraud (SIF), according to AuthenticID’s 2024 State of Identity Fraud Report. SIF — when individuals use stolen personal information, such as Social Security numbers, to create fake…