Regardless of the time, location or platform that customers choose to interact with their favorite brands, they expect a personalized and engaging experience. And for businesses that can deliver a unified experience, meeting customers' heightened expectations is a great opportunity to outperform rivals. In fact, 80 percent of customers admit that the experience a company…

Retail sales grew at a steady pace in March in part due to wage gains and easing inflation for goods, according to the CNBC/NRF Retail Monitor report, powered by Affinity Solutions, released on Monday by the National Retail Federation (NRF). According to the Retail Monitor report, total retail sales were up 2.72 percent unadjusted year-over-year…

In episode 448 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Libby Strachan, director of brand marketing at Free People, an Urban Outfitters, Inc. global lifestyle brand with offerings in unique apparel, intimate wear, shoes and accessories; and Kristen Dolan, senior vice president of growth at Influential, an AI social data and conversion technology. Strachan…

Despite artificial intelligence's growing potential, many retailers currently struggle to embrace it and act on the insights it delivers. Often, this comes down to them not taking a strategic approach and deploying disjointed tools that are difficult to use or scale. New approaches are needed if AI is to truly benefit merchants and customers alike.…

Retail sales were reported to have dropped in January after a busy holiday season and we've entered what's traditionally the slowest season in retail. This post-holiday slump has coincided with lasting inflation and a significant drop in foot traffic, according to Adentro. However, although spending typically slows this time of year, it’s far from standstill.…