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How Sur La Table is Optimizing its Paid Media

While at Shoptalk in Las Vegas earlier this month, Editor-in-Chief Joe Keenan spoke with Philippe Gagnon, vice president of performance marketing at Sur La Table, a nationwide specialty retailer of cookware, kitchen electrics and bakeware; and Trevor Testwuide, CEO and co-founder of Measured, a media optimization platform powered by incrementality intelligence. Gagnon discusses media measurement…

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How Sur La Table is Maximizing Paid Media ROI
March 28, 2024 at 4:47 pm

While at Shoptalk in Las Vegas earlier this month, Editor-in-Chief Joe Keenan spoke with Philippe Gagnon, vice president of performance marketing at Sur La Table, a nationwide specialty retailer of cookware, kitchen electrics and bakeware; and Trevor Testwuide, CEO and co-founder of Measured, a media optimization platform powered by incrementality intelligence. Gagnon discusses media measurement…

Decoding the Language of Luxury
March 28, 2024 at 4:11 pm

For affluent consumers who are ultra-sensitized to luxury brands and their codes of meaning, savoir-faire is the ultimate flex. In some prominent families, purchases and self-presentation trigger complex negotiations between social obligation and self-expression. A perfect example is the age-old tradition of donning your grandmother’s heavy wedding set instead of daring to decline the matriarch’s…

In Evolving Industry Landscape, Changes in Big-Box Retail Tell a Fascinating Story
March 28, 2024 at 4:04 pm

At a time when the commercial real estate landscape is evolving with unprecedented speed, changes in big-box retail are an important storyline. Appreciating how and why big-box concepts have thrived in a post-pandemic environment, and understanding the logic behind decision making with regard to everything from store layouts to merchandising, is an important first step…

The Home Depot Acquiring Supplier to Professional Contractors
March 28, 2024 at 1:19 pm

The Home Depot said yesterday it is acquiring SRS Distribution Inc. (SRS) -- a materials provider across several verticals serving professional roofers, landscapers and pool contractors -- in a deal valued at approximately $18.25 billion. It would be Home Depot's largest acquisition in its history. The home improvement retailer expects the acquisition to close this…

Unlocking Wallet Innovation to Streamline Retail Buying Experiences
March 27, 2024 at 5:59 pm

Fueled by digital innovation, shifting consumer preferences, and retail investment, digital wallet usage is surging, transforming both how consumers shop for goods and how retailers engage with customers. With more demand for tightly integrated experiences, more buyers are turning to digital wallets to optimize how they shop. To put digital wallet growth in perspective, unique…