In a world with endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in a sonic identity. Consumer packaged goods have long used sonic cues in advertising to give their products personality, such as those with familiar brand mascots like…

A great web store experience is critical to growth for business-to-business (B2B) companies. However, many B2B sellers are failing to meet buyer expectations, which is a significant business risk. According to insights from our B2B Buyer Report, 91 percent of buyers in the U.S. would switch suppliers after a bad experience trying to purchase on their…

JD Sports Fashion has proposed to buy American athletic fashion retailer Hibbett Inc for about $1.08 billion, reports Reuters. JD Sports will pay $87.50 per Hibbett share in cash, representing a premium of about 20 percent to the U.S. firm's last closing price. The combined company would have a global portfolio of about 25 brands…

We are so excited to feature Natalie MacLennan, CEO of Dockers, in the Women in Retail Inner Circle Q&A this week. As Dockers’ CEO, Natalie oversees all aspects of Levi’s casual lifestyle brand across product, marketing, operations and commercial. Since joining the Dockers team in 2020, Natalie has been pivotal in transforming Dockers into a…

Adoption of artificial intelligence (AI) is only accelerating among global corporate enterprises, thus CEOs and business leaders are positioned at the confluence of innovation and ethics as it relates to implementing AI projects within their businesses. While technical prowess and business potential are usually the focus of conversations around AI, the ethical considerations are sometimes…