A Litmus for Omni-Channel Success: Benchmarking the Digital Gifting Experience
Sponsored by: CashStar
Speakers: Nikki Baird, Managing Partner, Retail Systems Research; Steve Rowen, Managing Partner, Retail Systems Research; Anne Klein, Senior Director of Client Success, CashStar
Retailers’ digital gifting programs are indicators of much more than how well they sell gifts online. Today, they have also become a litmus test to measure whether a retailer is—or isn’t— providing the best customer experience across channels.
In this lively and interactive webinar, Nikki Baird & Steve Rowen, managing partners at Retail Systems Research and Anne Klein, Senior Director of Client Success at CashStar, will discuss a new benchmarking study that reveals how digital gift cards are a key indicator of omni-channel alignment, as well as best practices for providing a digital gifting experience that's consistent across channels.
Attendees will also learn the following:
- the top retail performers in the digital gifting space, as well as retailers who have opportunity to improve
- where breakdowns in the omni-channel experience occurred and tips on how to avoid them
- real life examples from digital gifting leaders
- and so much more
Sponsored by CashStar