David vs. Goliath: How to Take on Amazon... and Win (2014 Retail Marketing Virtual Conference Session)
Speakers: T.J. Gentle, President & CEO, SmartFurniture.com
Click above/below to view this webinar, originally offered as a session at 2014 Retail Marketing Virtual Conference & Expo.
Amazon.com has been the dominant player in the online retail space for years, and the company is continuing to grow its popularity and reach. How can smaller retailers, both online and brick-and-mortar alike, compete with Amazon and its seemingly infinite resources, cheap pricing and fast delivery?
T.J. Gentle, president and CEO of SmartFurniture.com, will answer that question and more during his half-hour presentation. T.J. will discuss the following:
- pricing strategies to optimize sales and profits;
- curating a diverse merchandising mix;
- leveraging alternative distribution strategies;
- personalization techniques to increase conversions; and
- much more!