Beyond Personalization: 5 Keys to Delivering 1:1 Marketing at Scale
Sponsored by: eBay Enterprise
Speakers: Marc Fleishhacker, Head of Products, eBay Enterprise Marketing Solutions
We all know that personalization and relevancy are crucial to driving campaign performance in the age of Big Data. But for many marketers, the time and budget required to efficiently collect, analyze and act on resulting insights is a major barrier to entry. But, there's good news.
In this webinar, attendees will learn how savvy Commerce Marketers are now delivering true 1:1 marketing at massive scale with:
- Relentless focus on transactions and maximizing value
- Precise understanding of the value and timing of each step of the customer journey
- Optimization of offers and channels
- Real time knowledge coupled with real time decision making
- Constant pursuit of differentiating insights that capture customer interests and dollars
We'll also touch on the recently announced eBay Enterprise Commerce Marketing Platform, an integrated set of omnichannel demand generation solutions that will give marketers exclusive access to services that leverage first-party insights from the $212B in closed loop commerce transaction data powered annually by eBay Inc.