Who doesn't love a dancing hotdog? In this episode of "What Were They Thinking?" NonProfit Pro Executive Editor Sean Norris joins Melissa as they look at Be the Match's Snapchat campaign aimed at dudes. The campaign — targeted at guys between the ages of 18 and 24, and created in part by agency Space150 — asks viewers of the Snapchat videos to "Be the Guy," sign up to be a marrow donor and possibly save a life.

More Videos
Videos In Other Channels
Comments