In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published in Total Retail, titled “Getting Ready for the E-Commerce Market Expansion Due to COVID-19,” authored by Raj Nijjer, vice president of brand marketing for Yotpo. The article offers insights into how the coronavirus pandemic is affecting the e-commerce industry, and how brands and retailers can thrive in this environment. The author outlines several data points showcasing the changes in consumer behavior during the COVID-19 pandemic, and offers his thoughts on what retailers can do to capture this increased e-commerce demand. For more information on the e-commerce opportunity in today’s environment, read the full article by Raj Nijjer.
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