Welcome to Total Retail's new Retail Video Spotlight Series. The first installment our video series focuses on concept stores, including STORY, Leesa, Cohen's Fashion Optical, Sonos and AYR, and will begin Wednesday. Keep your eyes out for it!

The above-mentioned brands are creating exciting experiences for customers within the four walls of a brick-and-mortar store. Some are e-commerce companies that have added a physical store, others are traditional retailers that have added interesting in-store concepts, still others are brand manufacturers that use their stores as showrooms, and lastly there are brand-new retail concepts altogether.

Again, we will highlight a new store every Wednesday, starting August 17. You won't want to miss what these retailers are doing!

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