Many retailers are continuing to pivot and adjust business strategies months into the COVID-19 pandemic. In this video clip from November's Women in Retail and Total Retail Virtual Exchange, Aaron Sanandres, co-founder and CEO of UNTUCKit, shares how the retailer has re-evaluated its business as a result of the coronavirus pandemic. He discusses how UNTUCKit has used machine learning to improve forecasting, updated its merchandise assortment to better meet changing customer demand, reassessed its technology spending, and more.

To watch the full interview with Sanandres from the November Women in Retail and Total Retail Virtual Exchange, as well as interviews with Ellen Kresky, global creative director, Ben & Jerry's; Debbie Propst, president, Herman Miller Retail; and Heidi Zak, co-founder and CEO, ThirdLove, click here.

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