Leesa Sleep is a direct-to-consumer mattress retailer, which opened its first brick-and-mortar store in New York City in April. However, this isn’t your typical retail store. Leesa partnered with ArtLifting, a company that empowers homeless and/or disabled artists through the celebration and sales of their artwork. Together, they created the world’s first combined mattress store and art gallery: the Leesa Dream Gallery.
David Wolfe, co-founder and CEO of Leesa Sleep, joined Total Retail via Skype to tell us more about the concept behind the Leesa Dream Gallery and how it reflects the brand's values.