The Cohen's Fashion Optical store located on Orchard Street in New York City's East Village has been in business for almost 90 years.The current president of the company, Robert Cohen, even worked at the location when he was younger.

Cohen's has been able to add a modern flair to this store, which also possesses such a rich history. In episode three of our Retail Video Spotlight Series focused on concept stores, Cohen's Chief Marketing Officer Sheila Haile talks with Total Retail's Caitlin Sullivan about the store's design and how the new house brand The Collective is a good fit with Cohen's customers. (Here are episodes one and two of the Retail Video Spotlight Series.)

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