With the goal of highlighting the success of the campaign in its 2015 annual report, The Paper and Packaging Board sent out the unique, interactive mailer featured in the latest episode of Who's Mailing What! Confidential. If the The Paper and Packaging Board sounds familiar to you, it's because you may be recalling the moving commercial it released last year as part of its "Paper & Packaging — How Life Unfolds" integrated marketing campaign. If not, you can watch it here. As always, if you have created or received any direct mailers that you want to share, email Paul Bobnak or Ashley Roberts and let them know! And make sure to visit piworld.com and whosmailingwhat.com for more insight into direct mail pieces that work.

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