"Mad Men" blazed the trail, literally, in healthcare marketing. In the first years of medicine-related ads, cigarette companies and other marketers sought physician endorsements of their products while the hospital systems remained mum. In 1980, when hospitals and other medical organizations were free to advertise, quack claims for toxic products largely disappeared. Go from healthcare marketing's strange past to its strategic present with Heather Fletcher, Senior Content Editor, Target Marketing.

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