Last week, Instagram introduced "Snapchat-like" stories, enabling the digital platform's 500 million monthly users to curate daily moments that disappear after 24 hours. Since then retailers have been flocking to the new feature, which offers better visibility for brands than Snapchat. Up until the new feature was release, Snapchat was considered the social media darling of Gen Z. However, brands are immediately embracing the intimate 10 second video shares on Instagram, hoping to gain back the attention the platform once gave brands. Below are 3 retailers taking advantage of the newest feature and a guide on how you can to.
Continuing it's seamless social strategy, Lowe's is now offering video how-tos on Instagram. By watching the 10 second clips you can learn how to install a shower head, DIY a new creative way to display shoes or fix a side table. The brand sometimes utilizes already created Snapchat videos to the new platform (a feature many retailers are taking advantage of.)
The monthly subscription box service for dog treats and toys has been entertaining their audience through storytelling. Rcently, they've put together a cute story consisting of multiple clips from a "doggie interview" between an employee and a pug. It was hilarious, adorable and true to brand. With help from creativity from their employees, BarkBox has been able to tell humorous, engaging stories that helps them stand apart from their competition.
The beauty retailer was one of the first brands to utilize the Instagram stories feature, offering exclusive behind the scenes looks at their upcoming make-up tutorials. In recent years, the brand has made strides to become a digital first publication. Well known for giving exclusive deals and content for loyal social media followers, Sephora made sure to capitalize on their growing Instagram audience.
The long standing retailer has recently had issues with digital, however, their Instagram Stories game has been on point. The most important thing J.Crew does while utilizing the feature is it stays true to its larger creative vision, keeping a cohesive strategy while being one of the first brands to utilize the feature.
The subscription-based start-up utilizes the platform with daily styling tips and trends. Followers can find behind the scenes tips from stylists as well as ways to curate an outfit, along with other blog like content. The video features helps better reach their millennial consumer base on their strongest social media network.
Want to learn more about Instagram Stories? Check out the quick tip clip below and some of our favorite resources!