Back-to-school is upon us and with it comes a big business opportunity — not just for computers and supplies, but adaptive apparel as well. Schoolwear brand French Toast recently launched a new adaptive wear line, French Toast Adaptive, ahead of the back-to-school season. In this video interview, Alyson Shapero, vice president of brand, digital and wholesale marketing at French Toast, shares more about why the brand is investing in an adaptive collection and how the launch was planned to coincide with back-to-school season. She details how French Toast worked closely with the community of people with disabilities (PWDs) to create a collection that authentically meets their needs. Lastly, Shapero provides a look into the marketing campaign around the launch of French Toast Adaptive.

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