What social network boasts an average of 9,000 photos shared a second? Instagram? No. Snapchat. And now the cat's out of the bag: Melissa Ward, Target Marketing's Queen of Sass is not only an "older" millennial, but she's not on Snapchat ... until now! Melissa and Total Retail Associate Content Editor Caitlin Sullivan discuss how marketers can jump into Snapchat and the benefits they'll find in connecting with their audience in a new space. For more reasons marketers should consider Snapchat, check out this article from Social Media Examiner, and be sure to follow Melissa on Snapchat at Sass_Marketing!
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