At a time when many retailers are closing stores, Indochino is opening doors to new showrooms. Total Retail's Taylor Knight got an inside look at the newly opened Indochino showroom at the King of Prussia Mall just outside of Philadelphia. Indochino's East Coast District Manager BJ McCahill explains how the menswear retailer has brought customization from niche to mass market, and how the brand's e-commerce and brick-and-mortar stores work together to win customers.

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