Did you know that Paul Bobnak is our resident mail wizard? Now you do! Check out this episode of "Who's Mailing What! Confidential" as he explains a direct mail campaign that preyed on unsuspecting victims by sending out a variety of personalized letters, specifically addressed to society’s most vulnerable, the elderly and ill. The Printing Industries of America provided additional insight for this episode. If you are interested in doing further research into fraudulent scams of all kinds, visit NASCO's site. As always, if you have created or received any direct mailers that you want to share, email Paul Bobnak or Ashley Roberts and let them know! And make sure to visit piworld.com and whosmailingwhat.com for more insight into direct mail pieces that work.
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