Two business phenomena, one very new and the other very old: Content Marketing and "The Art of War." We’re going to talk about three ways this ancient text applies to your content marketing, focusing specifically on how to win without fighting. Credits: Quotes from “The Art of War,” translated by Lionell Giles, via MIT Internet Classics Archive: http://classics.mit.edu/Tzu/artwar.html. Ancient chinese manuscript of “The Art of War”: By vlasta2, bluefootedbooby on flickr.com [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons. Sun Tzu portrait: By FrankWilliams at en.wikipedia (Transferred from en.wikipedia) [Public domain], from Wikimedia Commons. Quotes background: By Guo Zhongshu (c. 910–977 AD) [Public domain], via Wikimedia Commons.

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