In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss a recent article that ran in Total Retail Report as well as on Total Retail’s website, titled 19 Branding Lessons From 5 Top Retailers. Author Katie Lundin, marketing and branding specialist at Crowdspring, takes a close look at the brand strategies for five top retailers, including Walmart, Amazon.com, Costco, Walgreens, and Home Depot. In identifying key features about each company that have helped to drive their success, Lundin provides key branding lessons that other retailers and brands can follow. Lundin writes that these retailers have “each built strong brand identities, and all benefit from powerful household recognition and brand equity, and are a model for others to learn from.”

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