Ever since the inception of Facebook 12 years ago, brands have been trying to figure out the best way to take advantage of social media. Everyone knows it’s a great way to introduce your brand and connect with consumers, but on what channels and with what content? Twitter recently conducted research specifically on millennial moms and how they interact with brands on social media. Erin Dress, CPG industry lead at Twitter, spoke to Total Retail about the findings, including how brands can leverage social media to attract millennial moms and what social trends are on the horizon.
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