In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss 2020 Halloween shopping trends as we approach the holiday. The National Retail Federation (NRF) conducted its annual Halloween survey on consumer perspectives for the holiday, and the data points to one key theme: despite the COVID-19 pandemic, Halloween 2020 is still on.
NRF President and CEO Matthew Shay said that retailers should be “prepared to meet the increased demand for seasonal décor, costumes and other items that allow families the opportunity to observe Halloween safely.” Consumers may not be throwing or attending Halloween parties, or participating in the usual trick-or-treating to follow social distancing guidelines, but people still want to have fun and celebrate the holiday. What does that mean for retailers? This video addresses that question.