This AARP package perfectly executed the tactic of an involvement device. Joe Boland, managing editor of FundRaising Success, explains how this mailing asked donors to fill out a questionnaire, sign a petition and make a donation, placing the donor at the center of this mailer which brought in huge sums. For access to thousands of other direct mail packages in 200 industry categories, visit www.whosmailingwhat.com today.

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