In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail Report, “The Foundation of D-to-C Growth is Changing — Radically,” authored by Calla Murphy, vice president of digital strategy and integrated marketing at Belardi Wong. The article discusses the new rules for direct-to-consumer success in 2022. As we know, for the last few years D-to-C companies have been on a roll. Flash-forward to today and the landscape is wildly different.

The article shares four things that successful D-to-C brands know that their competitors do not. Today’s successful D-to-C brands are best-in-class digital organizations, constantly tuning their marketing mix. It’s the best way to prepare for the only constant in the new business of business: nonstop change. To read more from Murphy, click the link to the full article here.