In the latest episode of Who's Mailing What! Confidential, Ashley looks at a 2016 Gold Ink Awards entry submitted by EarthColor! The mailer was created for the Sony Rewards Card program as part of their Holiday 2015 campaign, and was printed by EarthColor on 100-lb. Endurance Gloss Cover paper using an eight-color Heidelberg Speedmaster XL UV press. The piece utilizes spot dull UV varnish and spot gloss UV coatings throughout and was diecut using a Bobst SP 102-E. Also, if you have created or received any direct mailers that you want to share, email Paul Bobnak or Ashley Roberts and let them know! And make sure to visit piworld.com and whosmailingwhat.com for more insight into direct mail pieces that work.
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