The 1-800-Flowers.com family of brands prides itself on providing superior customer experiences. To continue to meet its high customer experience standards, 1-800-Flowers.com has started using IBM's Watson technology to help shoppers throughout their purchase journeys. In this interview from the National Retail Federation's Big Show in New York City last week, Jon Mandell, vice president of marketing and customer experience at 1-800.Flowers.com, answers questions on how the retailer has integrated IBM Watson into its business.

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